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by Brendon Livingstone on 04 December 2013
Equinox IT’s decision to use plain English instead of technical jargon in its website was recognised at the Writemark Plain English Awards last night.
The Wellington and Auckland based information technology consultancy won the Best Plain English Website, in the private sector category.
Equinox IT’s Brendon Livingstone says when the firm launched their new website earlier in the year, they deliberately avoided over-used technology phrases and clichés.
“We wanted business decision-makers to find the information they needed without knowing the technical language or the solution required,” he says.
“At the same time, we knew IT professionals would want to go directly to the details they needed. This dual focus was an important consideration in the way we structured and wrote the content for the website.”
The Writemark Plain English judges noted that the Equinox IT website was an excellent example of ‘plain English in action’, which was an achievement given the complex and technical nature of the company’s work.
Image: Brendon Livingstone and Paul Ramsay of Equinox IT after accepting award.